As a (self-publishing) author, you’ve probably asked yourself multiple times if you really need to organize an effective book launch. If you’re an introverted writer, much like many other professionals in the industry, you’ve probably even shuddered at the thought of inviting several people into a confined space where you’re the centre of attention.
These doubts and concerns are understandable and, rest assured, you are not alone. Regardless of your misgivings, you should know that book launches are important. They’re not necessarily compulsory, if we’re being honest, but they’re certainly important and can work wonders for your sales. So, how, in fact, do you organize an effective book launch?
We’ll walk you through a couple of highly useful tips in this article.
Start planning as early as possible
You’re a writer, not necessarily an event planner. So, you might not understand the importance of planning for an event very early. And, if you’re like many creative writers who procrastinate obsessively, you would probably fall into the trap of procrastinating the planning process for your event. But, you mustn’t.
How early you start planning could be the key to your event’s success or failure. As such, it is imperative that you start as soon as possible. Would you be using your living room or would you like to use a hall?
Either way, you would need decorations and refreshments of some sort. Start planning for that. If you book decors and caterers early, you’re likely to spend less. Speaking of which, what would your budget for the entire event be? Would it be lean or are you going all out? Include all these in your plans if you hope to be successful with your event.
Do not neglect the media
Far too often, people who consider themselves small time writers neglect the importance of the media to their book launch. This is something you definitely don’t want to do. After all, the whole point of the book launch is to get people to know that your book exists and to buy it, too.
So, ensure that you involve the media. You could start with local media. A simple media release sent to multiple media houses could help you gain the attention of one or two. This could be done before or after the event.
However, if you’ll be towing this route, you’ll want to be careful so they don’t interpret your release as an advert. If they do, you’ll probably have to pay hundreds of thousands to get them to place an advert for you.
Beyond the traditional media, you also shouldn’t forget digital media. You should speak to book bloggers and vloggers and try to get them to review your book and simultaneously create awareness about your book launch. This, of course, depends on how many people you want at the event. Apart from seeking help from external sources, you could also promote your launch across your social media pages.
Be as creative as possible
If you want to leave a true impression on people when they show up for your book launch, it is important for you to be as creative as you can. Only then can you organize a truly effective book launch. “Creativity” could mean any number of things, though.
For example, you could make it a themed party just to spice things up. It could be an all-traditional wear theme. It could also be a theme that’s in line with your book itself.
If you’re a nonfiction author, you could try organizing a small contest within the event itself and then using it to give away a free copy of your book.
The list of things you could do here is endless.
Build a Team
If you want to make your book launch exceptional and you can afford to do so, simply build/hire a team to do it for you or with you. One of the people who would be at the core of the team would be the marketer who’ll ensure that you get as much attendance as you desire.
Of course, your book launch might need more than these steps, depending on your specific needs. However, all we’ve covered should help you to get your book off the ground and into the hands of an audience that would be begging you for more in no time.