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How to Prevent Your Product Launch from Failing

Very often, we see entrepreneurs and brand managers seeking to launch a new product fail to run through processes like a proper market research to confirm if the market is truly in need of their product, or it wants a slight modification to the design. The post How to...

Event Marketing vs. Experiential Marketing

Experiential marketing and event marketing are often used interchangeably by people inside and outside of the industry, but are they the same? The short answer? No, not quite. They may sound similar, but experiential and event marketing are two separate tactics that...

7 Ways to Build More PR Buzz for Your Events

Running events are great opportunities to meet potential new clients, make new contacts and of course showcase your expertise. Your events may be online or face to face but the one thing you must always remember to do is to promote the event. This may sound like I am...

Simple Content Marketing Tactics to Build You an Empire

The way products and services are marketed these days is entirely different from the marketing of our grandparents’ or even our parents’ youth. Nowadays, just about every type of business out there is making use of content marketing, especially startups. If you are an...
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